Find Names That Offer Real Value

Think of ways that the domains you buy would be a valuable asset to the buyer. Picture someone who would benefit from buying the domain in a space you are very familiar with.

If this was you and someone was trying to sell you this name, would it be beneficial for you to own? Be honest. If so, why? If not, why? Use those answers to refine your search for names.

Let’s play this out with a real example. Say you’re familiar with the real estate market in Tempe, Ariz., and you have the opportunity for $200. This might be a good deal. Tempe has a lot of rental property; it’s  a competitive market; and there’s ample turnover in the apartment space because the city is home to a major university. Ask yourself:

  • How much does one month of rent profit a landlord, property manager or other prospective domain buyer? How about a year’s worth of rental profit?
  • Would you buy this name if you were in the space? If so, why?
  • What kind of domains are landlords, property managers, etc., using?
  • How much do they spend on advertising?
  • How much would this domain help them to sound authoritative in their space?

If you can answer these questions with confidence and know this niche well, you probably already have an idea of who to contact and how to make a compelling case for how this domain could help their business grow.

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